The market grows, competition increases and the consumer becomes more and more demanding. So it’s about time to review the classic marketing options between differentiation and costs focus.
Webshops wil try to distinguish themselves more and more through service and delivery. The diversity and the number of options in delivery is increasing because of this. For example delivery within an hour and options with low CO2 emission. This will increase the logistic complexity even more. At the same time Offline Retailers are trying to discover their added value in an e-commerce world.
You can read more about the future of Omnichannel Logistics, Stock Management and the Chain Management that comes along with it and the Last-Mile Delivery-model as possible answer in the expert report: Innovation & Omnichannel E-fulfilment. Download HERE. The report is written in Dutch.